About Us

Who We Are

At Toycel, our journey began not from a business plan, but from a parent’s concern. When our son was surrounded by plastic toys, we realized the long-term impact they had on children and the environment. Determined to make a change, we chose wooden toys — but soon discovered that traditional designs often failed to capture children’s imagination for long. That’s when a simple idea sparked a powerful mission: to reimagine wooden toys with creativity, innovation, and technology.

Founded by Anjana H S, Toycel is built on passion, experience, and a vision to transform the toy industry in India. With no business background but with deep commitment, Anjana turned her personal journey into a movement that connects toy makers, schools, and parents to design toys that children truly love.

Our toys know no age labels — they delight toddlers, toddlers-at-heart, and everyone in between.

From Heart to Hand

We partner with artisans who pour love and craftsmanship into every curve, joint, and painting.

From the wood we harvest, to the paints we avoid, to the packaging we choose — we think sustainably at every step.

Play That Lasts

Our toys are made to be enjoyed, passed down, discovered — not disposed.

Our Manufacturing Process

At Toycel, we believe that every toy tells a story — a story of imagination, safety, and craftsmanship. For us, manufacturing is not just about making products.

Preparing the Wood

Raw materials come to life.
“We carefully select the finest wood, checking for quality, grain, and durability. Each piece is treated and readied as a strong foundation for our craft.”

Shaping on the Lathe

Turning raw wood into form.
“Artisans shape the wood on precision lathes, refining curves and contours. This stage blends traditional skill with modern accuracy.”

Detailing and Coloring

Adding personality and vibrance.
“Hand-carved details and fine textures bring depth to each piece. Safe, high-quality colours enhance the natural beauty and add vibrance.”

Assembly and Polishing

The final touch.
“Every part is carefully assembled for strength and balance. A smooth polish completes the product, giving it lasting elegance and protection.”

Recognitions

Recognized by IIM Bangalore, NASSCOM, and Start-up Karnataka (Elevate Winner).

Development

Conducted multiple trainings for toy makers , empowering them with new skills and knowledge.

Achievements

Earned awards and certifications that validate our commitment to sustainable and creative toys.

Growth

Scaling organically across cities, states, and soon, across the country.

Our Vision

To create a world where children grow up with toys that spark imagination, creativity, and sustainability. We aim to set up more experience centers across India, raising awareness about the value of wooden toys and nurturing the next generation of creators and thinkers.

At Toycel, we are not just making toys — we are shaping childhood experiences, empowering local artisans, and building a sustainable future.