No child’s play this! – IIMB Blog

Incubated at NSRCEL, Toycel aspires to empower the country’s rural toymakers

“After a good deal of research, and offline selling of gifts and toys, we have established  a brand new online platform for ‘Make in India’ products, in the toys and gifting space, to reach out across India and acquire enhanced customer base for sustainable Indian products,” says Anjana HS, an M.Sc graduate, who founded ToyCel with a vision to revolutionize the toys’ industry. She is passionate about the ‘Make in India’ campaign and wants to ensure that artisans in rural areas get the chance they deserve to make a name for themselves.

“We are aiming to begin an Indian revolution into the toys and gifting industry to the world by training our manufacturers in various empowering aspects like logistics, branding, marketing, design and development. Ninety percent of the toys are imported from other countries, which has impacted Indian toy manufactures in terms of sales, competition, customer reach and production on a large scale,” she adds.

“It has been an awesome experience at IIMB NSRCEL; every day we spend at the learning programme has helped me build ToyCel from the ground up. The programme makes me fundamentally strong in every aspect of building a start-up on the long journey to success. We were able to learn the fundamentals of the business concepts along with practical sessions. Exceptional mentoring sessions where learnings were shared by business leaders in respect to their journey and adoptability.  Learning in the start-up network which helps validate each of the concepts and grow better every day,” Anjana explains.

She lists her takeaways as “Best practices in the market, business collaborations, pitching ideas, start-up fundamentals, connects and networking.”

ToyCel wishes to ensure a nature-friendly and interactive childhood for every child.


Why to choose Wooden Toys for your kids?

Wood is known for its sensory and nonphysical features. It is the most favorite material liked not only by parents but also by many educators aswell as therapist.

Play should always be a part in saving our environment. Wooden materials also builds the connection between the nature and human. Wooden toys are generally considered safer than plastic toys because they do not contain harmful chemicals like BPA (Bisphenol A) or phthalates, which are often found in plastic toys. Wooden toys are non-toxic and don’t pose health risks if children put them in their mouths.

Each time you give your child a wooden toy, you are playing your part in saving our planet and as a result, passing down these values to your child. As an organic, renewable, and sustainable sourced product,

Wooden toy are safe, affordable and durable, not to mention have some role in developing mental and physical skills. Wooden toys do not have electronic parts or voice commands that will instruct your child on what to do. Thus it helps the child to develop their own thinking skills.

It is unfortunate that plastic toys, especially the cheaply made ones, can break easily, potentially leaving sharp edges and small parts that may cause harm to your child. Mother’s major concern is child safety. It is a better option for you to give them high-quality wooden toys such as Ivory wood , Neem wood, which are widely used in India.

Psychologists have proven that wooden pieces have a positive effect on sleep patterns, it gives a comfort and coziness, and stabilize the baby’s nervous system.

Certainly! Wooden toys offer a wide range of uses and benefits for kids. Here are some specific advantages of using wooden toys for children:

  1. Motor skills development: Wooden toys can help develop fine motor skills, such as hand-eye coordination, as kids manipulate and handle the toys. Building blocks, puzzles, and stacking toys are excellent examples that promote these skills.
  2. Sensory stimulation: Wooden toys have a natural texture and weight, providing tactile and sensory stimulation for young children. The feel of wood can be soothing and engaging for kids.
  3. Social skills and communication: Wooden toys often encourage cooperative play, fostering social skills such as sharing, taking turns, and communicating with others. Dollhouses, play kitchens, and wooden train sets are great examples of toys that facilitate social interaction.
  4. Screen-free play: Wooden toys offer a healthier alternative to screen-based entertainment. They help reduce screen time and encourage children to engage in more active and imaginative play.
  5. Open-ended play: Wooden toys often encourage open-ended play, allowing children to use their imagination and creativity. Unlike some electronic or pre-programmed plastic toys, wooden toys can be versatile and adaptable, enabling children to come up with their own ways of playing and learning.

Choosing wooden toys allows children to engage in open-ended play, encouraging them to explore their imagination freely and develop their creativity. These toys also aid in the development of essential motor skills, cognitive abilities, and social skills, while providing sensory stimulation and tactile experiences that are beneficial for young minds.

Moreover, wooden toys are a sustainable and environmentally responsible option. By supporting products made from renewable resources, we can contribute to a healthier planet for future generations. Additionally, the durability of wooden toys ensures they can withstand the test of time, becoming cherished heirlooms or items that can be passed down to siblings or other children. choosing wooden toys for your kids is a conscious decision that not only benefits the child’s growth and development but also reflects a commitment to sustainability and environmental consciousness. These timeless and classic toys have the potential to make a positive impact on a child’s life, providing countless moments of joy, learning, and discovery.

Right toy for your kids changing age, to overcome from electronic media.


In every living being growth is an essential part different humans have different skill set at each stage of life. In today’s technologically advanced world, electronic media has become an integral part of our lives. While it offers numerous benefits, excessive exposure to electronic devices at a young age can hinder a child’s overall development. As parents and caregivers, it is essential to strike a balance and provide children with alternative sources of entertainment and learning. One of the best ways to achieve this is by selecting the right toys for the right age. In this blog, we will explore the significance of age-appropriate toys and how they can help children overcome their reliance on electronic media.

Age-appropriate toys are designed to suit the physical, cognitive, and emotional abilities of children at different stages of their lives. These toys are not only enjoyable but also offer various educational and developmental benefits. By providing children with toys that match their developmental stage, we can encourage them to explore, learn, and develop critical skills naturally.

  • For the early stage of life that is 0 to 12 months : The vision is blurred and they see everything in the patches of colors when the start interacting with the surroundings the get engage with their sensory organs this is the reason the toys for these babies should be e brighter in color makes noise bigger in size and have different texture.
  • Next ages 1 to 2 years : in this age kid likes to get reactions for the reaction hence toys which responsive are good for them between this age gross Motor skills are developed maximum hence choose the toy which helps in hand eye coordination like push pull toys stacking toys shapes and also the musical toys.
  • Next category is 2 to 3 years : this is the perfect age for the kids to use their smartness. Fine Motor skills are developed in this age they start comparing toys for real characters which scope for pretend play activities.
  • Next category is 4 to 5 years: this is the right age to introduced educational toys and kids of this age need motivation. Theme based toys are more preferable for this age group .The mental skill development with puzzles games activity elements works great
  • Next set of Ages 6 to 7 years ,this kids are smart they love to create their own experimental toys this is the right age to introduce then the culture of the DIY toys play with art and crafts colors board game.
  • The last set of age is 8 plus years, this age it is all about doing things that give kids a mastery and competitive skills they enjoy outdoor Sports which help them in maintaining physical fitness with the toys such as board games group games toys ,self-challenging games works better. This will help kids in decision making and self-management.

The journey of childhood is a crucial time for growth and development. As parents and caregivers, we hold the responsibility of guiding our children towards a balanced lifestyle that encompasses the benefits of both the digital and traditional worlds. While electronic media has its advantages, it is essential to be mindful of its potential drawbacks, especially for young minds.

By consciously choosing age-appropriate toys that cater to a child’s developmental needs, we can create a nurturing environment that encourages exploration, learning, and creativity. These toys serve as powerful tools that complement the digital age, fostering cognitive, emotional, and physical growth in a holistic manner.

Let us remember that technology is here to stay, and its role in our lives will only continue to expand. However, by investing time and effort in selecting the right toys and guiding our children’s media consumption, we can create a generation that appreciates the wonders of both the digital world and the real world.

In a world brimming with technological innovations, let us embrace the power of play as an age-old, time-tested method of nurturing the potential within every child. By striking a balance between electronic media and age-appropriate toys, we pave the way for our children to thrive academically, socially, and emotionally, setting them on a path towards becoming well-rounded individuals capable of navigating the digital landscape responsibly.